PROJECT BRIEF

Branding and positioning project for an online ecommerce platform called ‘TellMeBaby’. Logo concepts, brand style guide, colour schemes for the company’s online presence. The project was in 3 stages and all design files were supplied for website development and brand roll out.

BRANDING Direction

The brand was to be sophisticated and primarily targeting parents who wanted peer to peer conversations and reviews about name brands, without the ‘baby talk’ in the branding message, visual icons and strategy. The logo was approved as a ‘chat’ style circle with the inverted comma indicating conversations within the platform. All brand styling was rolled out with the 3 colours throughout the website design. First iteration was the paper prototype tested with stakeholders.

LOGO CONCEPTS | VERSION 1

LOGO CONCEPTS | VERSION 2

PAPER PROTOTYPE | low fidelity prototype

BABY EXPERIENCE | RETAIL PURCHASING

The design visual icons were created to illustrate the 3 stages of product purchasing. When the user interacts and chooses one of these stages, the website automatically recommends some products relevant to their journey. The copy asks "Where are you in the Tell Me Baby journey".