SONG CROWD  |  Paper Prototype

SONG CROWD CONCEPT:

My approach to this project was from a user experience perspective. The Masters research undertaken aimed to identify key problems songwriters confront in their contemporary creative practise in the digital space. I presented concepts in a design thinking workshop to address the pain points where I demonstrated the above paper prototype of interaction design concepts. The innovation found was an incentive reward program of a tiered subscription business model for songwriters of all levels.