UX/UI | WEBSITE PROJECT 2015
Working for Venture Crowd as a UX consultant, my role was art director and visual strategist for all the external and internal facing visual and UX design.
INTRODUCTION
Venture Crowd Website re-design for stakeholder testing. The project was a collaboration to produce a unique and engaging platform for new and existing clients.
TOOLS FOR PROJECT
Digital tools used included Sketch + Invision prototyping tool, Photoshop and several Design Thinking workshops held regularly with stakeholders.
UX/UI DELIVERABLES
My position at Venture Crowd was to work directly with the CTO to roll out the second iteration of the Venture Crowd website. Working with a small team of copywriters, content creators and VC specialists, my influence for expanding on the established brand and deliverables included:
1. Venture Crowd - Stakeholder workshops
2. Brand style - directly linked with the VC asset classes
3. Design of email marketing and subscription notifications
4. Dashboard design for sophisticated membership login
5. Asset Class icons - EQUITY, PROPERTY, CREDIT
6. UI Wireframes for Stakeholder feedback
7. High Fidelity Prototype
8. Photoshop UI design for development
VENTURE CROWD | ASSETS CLASSES
The unique offering of Venture Crowd required establishing an identity related to the 3 areas of venture crowd funding. The supplied branding style guide influenced the creation of the following icons to strengthen the brand message.
EQUITY
Opportunities for investments in all Startups listed on the Venture Crowd platform.
PROPERTY
Crowd funding investment opportunities with property investments.
CREDIT
Crowdfunding for Credit investments.
EMAIL & SUBSCRIPTION MARKETING - UI DESIGN
1. Registration
2. Subscription
3. Investor Approval
DASHBOARD DESIGN | INVESTOR LOGIN
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INFORMATION ARCHITECTURE | SITEMAP
VENTURE CROWD | ASSET CLASS VIDEOS
HOME PAGE DESIGN
RESULTS AND IMPACT
These website designs were launched in June 2015, and since this time many iterations have been made to the Venture Crowd platform in the crowd funding arena.